Jeremy Keith – Enhance!

Home » Blog » Design » Jeremy Keith – Enhance!

Much in line with the talk about advancing the web without breaking it in his talk at beyond tellerrand this year Jeremy Keith argues for the benefits of starting with simple solutions to the problem at hand and building upon a solid foundation instead of giving in to the temptation starting out with ever more complex layers upon layers of complex tools and frameworks.

Jeremy advocates progressive enhancement, that is making content accessible to every platform and browser while still using the capabilities of modern, high-performance environments when available.

He starts with the premise of rewiring your mind and embracing paradigm shifts. There’s the famous example of the negative space arrow in the FedEx logo that once you’ve seen it for the first time, you can’t ‘unsee’ any more. It’ll always be blatantly obvious to you. Jeremy gives another, hilarious example of this involving ducks. After you’ve seen this video, ducks will never look the same to you any more …

The web constitutes such a paradigm shift: A fundamentally different, decentralized and accessible medium. Embracing the capabilities of the web and designing for those instead of just pursuing cargo cult and applying print design to the new medium, is what’s vital to truly explore opportunities the web has to offer.

Jeremy Keith – Enhance! – beyond tellerrand DÜSSELDORF 2015 from beyond tellerrand on Vimeo.

Leave a Comment

* Checkbox GDPR is required

*

I agree

By continuing to browse the site you agree to our use of cookies. Privacy Policy

Privacy Preference Center

Strictly necessary

These cookies are necessary for the site to function.

PHPSESSID: Preserves user session state across page requests.

__cfduid: Used by the content network, Cloudflare, to identify trusted web traffic.

PHPSESSID
__cfduid

Preferences

Remembers the user's submitted data when a comment is submitted in a blog post. The purpose is to aut o-populate form fields for subsequent comments, in order to save time for the user.

wfvt_#

Statistics

Statistic cookies help us to understand how visitors interact with our websites by collecting and reporting information anonymously.

_ga: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_gat: Used by Google Analytics to throttle request rate.

_gid: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

collect: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across d evices and marketing channels.

_ga,_gat,_gid
collect

Security

We use Wordfence to secure our website against hacking attempts: https://www.wordfence.com/

wordfence_verifiedHuman

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?