Unicorns And Revolutions

Home » Blog » Business » Entrepreneurship » Unicorns And Revolutions

History is filled with two types of people: the ones that want to maintain a comfortable status quo and the ones that want to move humanity forward.

In a recent article Jan Lehnardt calls for rethinking and in fact revolutionizing business culture.

He makes a few good points. You really should read the whole article. However, in a nutshell its message is this:

Throughout history there are those who try to maintain the current status quo for their own good. On the other hand, there are those challenging that status quo, established concepts and “We always did it that way.” kind of thinking. By and large, history favours the latter group. Those who are trying to improve the lives of a large group of people in the long run will prevail against those who hedge against change out of fear they might lose their privileged position.

Today’s business culture has an obscene focus on money. We seem to have lost track of what money actually is: Money is a tool for measuring the value of a product or service. It enables business. It’s a utility. Money is a means and not an end in itself. Companies shouldn’t be in the business of making money. They should be in the business of creating value for the customer. Only companies which understand this are sustainable companies. Companies, however, which are only in for short-term revenues, wherever those come from, lose their meaning and direction.

Being privileged entails responsibilty

People in the high-tech business, especially those into creating software and software products, live a privileged life by today’s standards. We make lots of money. We mostly get to choose what to work on and when to do it. As Jan puts it, people in our industry are treated like unicorns:

With “job” in the getting-paid-for-it sense, I get to do what alchemists have failed at for millennia: making Gold. Making Gold out of thin air (and coffee).

On top of performing alchemy on a daily basis, the people in my profession get treated like unicorns. We get to choose what we work on, when to work on it, for how long to work on it, where to work on it. And if we bloody please so, we take a week off and hang out in Dublin and speak at a conference along with and in front of like-minded unicorns.

(Though I have to admit I’ve never really felt particularly unicorny so far myself …)

With such privileges comes a responsibility to not maintain the status quo but to change life and the human condition for the better. It’s on us to challenge the status quo and see to being on the right side of history.

So, what exactly is it we can do? Here goes:

So, here’s to unicorns and revolutions!


    Leave a Comment

    * Checkbox GDPR is required


    I agree

    By continuing to browse the site you agree to our use of cookies. Privacy Policy

    Privacy Preference Center

    Strictly necessary

    These cookies are necessary for the site to function.

    PHPSESSID: Preserves user session state across page requests.

    __cfduid: Used by the content network, Cloudflare, to identify trusted web traffic.



    Remembers the user's submitted data when a comment is submitted in a blog post. The purpose is to aut o-populate form fields for subsequent comments, in order to save time for the user.



    Statistic cookies help us to understand how visitors interact with our websites by collecting and reporting information anonymously.

    _ga: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

    _gat: Used by Google Analytics to throttle request rate.

    _gid: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

    collect: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across d evices and marketing channels.



    We use Wordfence to secure our website against hacking attempts: https://www.wordfence.com/


    Close your account?

    Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?