This week, Philip Riecks - one of the co-authors with whom I wrote Stratospheric - From Zero to Production with Spring Boot and AWS - published this article about our writing process for that ebook on his new blog about subjects such as freelancing, motivation, indie hacking, or productivity: Self-Publishing a Book With (Almost) Complete Strangers This highly detailed documentation of our writing process not only describes how we went about writing, publishing, and marketing Stratospheric but also gives a slew of suggestions, ... Read more
If, like me, you're an independent consultant or freelancer I can highly recommend the podcast The Freelancer's Show, which is about the business of consulting and freelancing in the IT / software development industry. More than 300 episodes in it covers a wide range of subjects that are vital if you want to run a successful and sustainable software consulting business. Some of the questions the show tries to answer or at least help the listeners with are: How do I position myself?
How ... Read more
Ten days ago I published a survey for IT freelancers asking various questions about how they approach marketing and sales. As promised here are the results of the survey. Thanks a lot to everybody who participated: The survey was filled out by 31 freelancers, 22 of whom came via a link both posted on several forums and emailed to personal contacts directly. 8 participants clicked on the survey on Facebook while 1 filled it out on this website. Save for the last ... Read more
As you probably know, I'm an independent IT consultant. Recently, I've been researching how to do marketing and sales in the industry in a bit more detail. I tried different approaches and made some experience with what works - and especially with what doesn't ... I'd like to share this experience with other IT consultants (e.g. through tutorials, best practices and tools for supporting sales processes). In order to get a better picture of how others in the industry approach marketing and ... Read more
nagg is an interesting take on URL shortening. It lets you enter up to 4 links each of which will be presented to the user clicking on the link at a previously set rate. For example, if entering four links with a rate of 25% each, each link will be shown every fourth time a user clicks on the shortenend link. This allows you for instance to do quick split testing of marketing sites or landing pages. Read more