If, like me, you're an independent consultant or freelancer I can highly recommend the podcast The Freelancer's Show, which is about the business of consulting and freelancing in the IT / software development industry. More than 300 episodes in it covers a wide range of subjects that are vital if you want to run a successful and sustainable software consulting business. Some of the questions the show tries to answer or at least help the listeners with are: How do I position myself?
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Sorry, this entry is only available in German.Vor kurzem machte ein Artikel auf dem Startup Blog Gründerszene die Runde, der behauptet: „So sollten Freelancer ihr Gehalt berechnen“. Darin geht es um den Preis, den Freiberufler in der IT Branche für ihre Leistungen verlangen können. Autor dieses Gastartikels ist Thomas Jajeh, Gründer und Geschäftsführer der Projekt-Vermittlungsplattform Twago. Eigentlich sollte man also meinen, dass hier ein Branchenkenner eine fundierte Analyse und sinnvolle Tipps für Freiberufler liefert. Allerdings verspricht bereits der Titel nichts Gutes. Die ... Read more
Ten days ago I published a survey for IT freelancers asking various questions about how they approach marketing and sales. As promised here are the results of the survey. Thanks a lot to everybody who participated: The survey was filled out by 31 freelancers, 22 of whom came via a link both posted on several forums and emailed to personal contacts directly. 8 participants clicked on the survey on Facebook while 1 filled it out on this website. Save for the last ... Read more
As you probably know, I'm an independent IT consultant. Recently, I've been researching how to do marketing and sales in the industry in a bit more detail. I tried different approaches and made some experience with what works - and especially with what doesn't ... I'd like to share this experience with other IT consultants (e.g. through tutorials, best practices and tools for supporting sales processes). In order to get a better picture of how others in the industry approach marketing and ... Read more
Recently, I've been asked about tips for starting a software consulting business. Some of those apply to that developer's specific environment but most are general enough to be applicable to any kind of software consulting business anywhere so I think they're worth sharing: First, you'd need to consider which market you'd like to address because this will decide how you acquire customers. Domestic only? Overseas / remote? I'd very much suggest the latter because in general it'll allow you to charge much ... Read more