Petro Salema – Designing Interfaces That Think @ beyond tellerrand Düssedorf 2015

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Earlier this year at beyond tellerrand Düsseldorf 2015 I had the privilege to attend a talk by Petro Salema. Petro shared his insights about today’s limits in human computer interaction, attention span, mental bandwidth and how to address these issues.

While the subject matter itself is interesting enough already I’ve never personally witnessed such rivetting storytelling before.

He started his talk with a captivating story from his home country Tanzania about Bwakila, a machete-wielding madmen. This story nicely set the ground for the ideas he was going to present. You could literally hear a pin drop during this intense performance.

If you ever wondered what people mean when they say you should tell a story when giving a presentation, this is it:

Petro Salema – Designing Interfaces That Think – beyond tellerrand DÜSSELDORF 2015 from beyond tellerrand on Vimeo.

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